Alliance Automation
1100 John Brown Rd.
Van Wert, OH 45891

Sales Engineer


POSITION OVERVIEW: A Sales Engineer has the responsibility of initiating customer contact, hunting to create prospects, and converting prospects into sales opportunities. The Sales Engineer is also responsible for key account management and growing existing customers via building opportunities from within each established account. A Sales Engineer will utilize the Alliance Proven Process to properly cultivate each Sales Project Opportunity.


  1. Manage Customer Relationships
  2. Prospect and Follow-up on Sales Leads
  3. Work with Applications to Provide Best Solutions
  4. Close New Business
  5. Hit Quarterly Sales and Gross Margin Goals


  • 30% of your day is spent identifying and helping current customers solve automation problems which may include:
    • Learning technical details and knowing how to apply available resources
    • Documenting and relaying customer requirements to the Engineering and Applications team
    • Maintaining and growing current customer relationships
  • 50% of your day is spent identifying and developing new leads and pursuing opportunities
    • Cold calling/prospecting
    • Identifying and vetting opportunities through marketing and inside sales
    • Customer visits
    • New business development – 5 new prospects weekly
  • 20% of your day is spent working alongside inside resources in a team environment
    • Keeping track of current projects and maintaining timelines
    • providing feedback on quotes and developments within customers


  • Highest level of integrity, EQ, and sales acumen
  • Possess a winning and creative approach to identifying customer solutions
  • Be able to convey complex thought via verbal or written examples
  • History of maintaining key accounts and prospecting success
  • Proven ability to continually develop and contact prospective customers
  • Some overnight travel will be required up to 35%
  • 2-5 years of previous industrial sales experience
  • Knowledge of industrial automation solutions
  • A four-year degree in engineering or a technical discipline – preferably Electrical or Mechanical Engineering
  • Results-driven and ambitious
  • Excellent organization, time-management, and communication skills
  • Strong customer focus and the ability to work on your own initiatve
  • Strong computer skills including MS Word, Excel, & PowerPoint
  • CRM experience is a plus

If this matches your expertise, experience, and aspirations, apply on our website today!

Engineering Equipment Design – Sales Experience – Outside Sales – Account Representative – Account Manager – Customer Relationship Management – New Business Development  – Business Development – Conceptual Selling – Technical Solution Selling – Competitive Selling – Sales Rep

Career LevelExperienced


Alliance Automation benefits include, but are not limited to:

  • Salary/Hourly Wage Based on Experience
  • Paid Vacation
  • Sick Time
  • Medical/Dental/Vision/Life/Disability
  • Retirement and More
  • We provide qualified employees with access to the following paid training opportunities:
    • A comprehensive online training program
    • Vendor certified training
    • Customized internal curriculum
  • We provide our employees with a safe, clean, climate-controlled work environment
Alliance Automation
401k Match
Dental Insurance
Health Insurance
Life Insurance
Perks & Discounts
Referral Bonuses
Retirement Benefits
Vision Insurance